Directions West, LLC
Organizations invest deeply in how they communicate with the market. Directions West brings that same rigor to how companies communicate with their people, building the communications strategy and systems that create alignment, strengthen culture, and move the business forward.
The Framework
Culture is not what an organization says it values. Culture is what its leaders communicate, model, reinforce, and celebrate every day.
Every leadership choice sends a message.
Every message shapes culture.
What I do
I help organizations and the leaders who run them build the discipline no MBA teaches: how to lead people well through intentional communication.
I build the strategy and operating framework for how an organization communicates with its people: connecting business priorities to the structure, messaging, channels, cadence, and leadership practices that bring them to life across the organization.
The Approach
Directions West works inside the organization to understand how communication is actually experienced, align leaders around what matters most, and build the strategy and structure to make it sustainable.
The work moves from understanding the current state to activating a new way of working, so the organization is left with more than recommendations. It has a system it can carry forward.
Understand → Align → Build → Activate
See how internal communication is working today, where people are getting lost, and what needs to change.
Get clear on the business story, what matters most, and what employees need to know, understand, and act on.
Create the strategy, structure, and tools that make internal communication consistent and connected to the business.
Put the strategy to work, equipping leaders and teams to communicate with clarity and consistency across the organization.
“Every leadership choice sends a message. Every message shapes culture.”Alisha Westfield Celestine
About
Executive Advisor. I help leaders and organizations communicate from the inside out.
Throughout my career as a communications executive, I've built the strategies and systems organizations use to communicate with their people, including leading internal communications at two of the nation's largest health systems, Kaiser Permanente and UCLA Health.
That work has put me in the room with C-suite leaders as their strategic partner, advising directly on communication strategy at an organizational level and building the structures, cadence, and judgment calls that shape how a company communicates with its people, whether business is thriving or the ground is shifting beneath it.
I've built integrated communications functions from the ground up, led culture transformation across workforces of 75,000+, and counseled senior executives through growth, crisis, and change. Across all of it, I've seen the same thing with consistency: Communication is the Culture™.
Directions West is the culmination of that experience: a practice built entirely around helping organizations do by design what most leave to chance.
I also speak to leadership teams and conferences on how communication shapes culture and performance. Book me for your event →
Let's find your direction.
Let's Connect
A first conversation is just that: a conversation. No deck. No agenda. We'll talk about where you are, where your organization wants to go, and whether I'm the right person to help you get there.
Let's Connect → or write to hello@directionswest.com